One concept that Guy Kawasaki talks about is the art of Rainmaking. To those who don't know what this is, its simply a synonym for networking. Guy presents the following points that are helpful in considering how to spread your idea/product.
• Conduct small-scale seminars to introduce the product
• Give speeches
• Network and participate in industry organizations
• Find decisions makers to enable him/her to do job and not waste time
• Find customers willing to consider you
• Let sales prospects talk
Before I started participating in sports ministry, I did not understand how important it was to build a contact base. Forming such a base is the goal of Guy's rainmaking idea. The above model is for businesses, but can be applied to the sports ministry structure as well. Sending a representative to the CSRM conference is equivalent to networking and introducing your ministry to possibly its largest target audience in a matter of a week. There you will find people who are like minded and can offer suggestions as you try to find the most effective ways to use your new ministry. Furthermore, the CSRM conference is connected to the church, and since that is the case you know that your going to be staying close to the biblical plan for world evangelism and discipleship.
What other methods or "rainmaking" or networking have you found that work well?
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